50% Of Check-In Users Only Visited A Store After Receiving Offers Via Mobile Device
(Click on the image to enlarge)
A recent webinar titled, “Changing the Game in the Retail Store Through Your Own Branded Mobile Experience,” revealed that more retailers are investing in location-based marketing. The webinar discussed results from a Forrester Research survey which indicate that 114 million U.S. smartphone users employ check-in services. Forrester predicts that number will grow to 159 million by 2015. The webinar was sponsored by Digby, an Austin, Texas-based mobile platform solutions provider.
Read more on this webinar recap here.