Winning Customer Loyalty In A SoMoLo World
At Retail TouchPoints, we’re constantly covering how shoppers today are more connected, empowered and savvy than ever before. As a result, many retailers are finding that their target customers are focusing more on finding the best deal, rather than the best experience.
But is that really the case? Are shoppers incapable of being loyal anymore?
Loyalty programs still are a tried and true method to drive incremental sales and keep customers engaged. However, as shoppers continue to turn to the web, social media and their mobile devices, they’re looking for retailers to shake things up a bit.
Check out our two-part Customer Loyalty Report, which spotlights emerging trends, best-in-class retailers and cutting-edge strategies to help win customer loyalty in 2013 and beyond. Topics include: mobile, social, localization, personalization and gamification.
Are you embracing any of these trends? Tell us in the comments section or connect with us through social media!