Fashion fanatics and start-up geeks finally have something in common! That “something” is Looklist, a fashion-image search engine tool that is equal parts tech and style.
Looklist allows users to search for products based on a multitude of factors, including: overall style, season, color, pattern, fit and more.
The Looklist team crawls the web for high-quality images from leading fashion bloggers and major sites, and tags them extensively, so consumers are more likely to find the pieces they’re searching for.
"As more images and content come on the Internet, it needs to be organized," said Shaz Sedighzadehe, CEO of Looklist. "The more granular and refined brands and retailers can get with their target market, the better."
Obviously, the primary competitor for Looklist is Pinterest, a social network that has been thriving with its image-focused model built around inspiration and aspiration.
But there is one key issue with image-focused social networks on the market today, according to Sedighzadehe: They don’t offer a clear path to e-Commerce.
"Although Pinterest is getting there on the advertising side, and offering pin recommendations, it still doesn’t have an end e-Commerce point," he explained.
Looklist also presents a great opportunity for visitors to discover new outfits and products. With a lay out similar to Pinterest, Looklist is presented as a constant stream of images. Visitors can either go with the flow and see what piques their interest, or they can use the filter tool if they’re looking for something more specific.
Although Looklist is still in beta, the company has an extensive blueprint for offering services to consumers and advertising opportunities for retailers. The company is starting to implement a stylist program in which a crew of fashion experts are on call to tell visitors where they can purchase products that are similar or identical to the ones they’re searching.
Looklist also can provide retailers with a wealth of valuable data on customer preferences. Trending search filters and keywords can be shared with merchants so they have a better understanding of tastes and styles in specific geographic areas.
As a consumer, I think the site is super cool, and makes it easy for visitors to search for outfit ideas that align with what they want. However, it will be interesting to see how Looklist competes with other image-focused social networks and stands out by offering valuable services and advertising opportunities.
Check out the video above to learn more about Looklist!
The Viral Loop: What To Do When Facebook Dies
By Nate Fleming, Strategic Guru, redpepper
Advertisers need to start thinking about what a social strategy would look like if there were no longer organic reach potential on Facebook. At least that’s the latest from Facebook representatives commenting on a recent Social@Ogilvy study showing that soon there may be no space left on Facebook for unpaid posts.
This might be good in that it could cause people to fully adopt a new way of thinking about how to succeed as an advertiser in the age of interactive media. The era of reaching people through their personal networks without having to “buy” your way in (i.e. organic reach) and having them share it with hundreds and sometimes thousands of their friends in an instant is not only possible but happens every day.
Mind you, some of the most effective media channels in history cost money to use. Television, newspapers, magazines, radio, billboards — all of which are still viable media outlets — cost money. And they cost money because they deliver eyeballs, ears, minds, hearts and, in the end, the almighty dollar. And now that Facebook has 1.3 billion pairs of active eyeballs (and everything that comes with them) per month, it is of course going to do what it can to capture its share of the trillions of dollars spent on media annually. Even if that means populating your news feed with paid advertisements.
To be clear, Facebook isn’t dying; it’s just becoming something new. Or old, depending on how you look at it. Ironically, the platform that helped define the “social media” area is quickly becoming its own antithesis. A paid media channel.
Let that sink in for a minute.
220,000 Reasons To Love Belk’s 125 Days Of Prizes
By Sara Kowal, VP of Innovation, ePrize
When Southern retailer Belk, realized it was quickly approaching its 125th year anniversary, it knew it had to do something BIG.
As the nation’s largest family-owned and operated department store, Belk is notoriously known as a beloved brand throughout the South, and it saw its anniversary celebration as the perfect angle to drive customer engagement.
What could be better on a birthday than gifts? Lots and lots of gifts.
Belk decided that to celebrate its huge milestone, the company would come out with a multichannel campaign called the “125 Days of Prizes” sweepstakes. At ePrize, we work everyday with brands to implement mobile, social, and digital campaigns that help them better engage with their customers. We agreed with Belk that their anniversary was a perfect angle to thank customers for generations of loyalty.
For the past year — maybe a little longer — retailers and marketers alike have been buzzing around the potential of Pinterest.
At Retail TouchPoints, we’ve even covered a few best practices and success stories. These examples helped confirm that consumers are turning to more image-focused social networks to seek out inspiration, find ideas and maybe even make impulse purchases.
For example, Belk is currently holding a Pinterest sweepstakes to drive traffic to its wedding registry page. C. Wonder, however, turns to the site to drive brand awareness and inspire consumers by publishing aspirational photos and fashionistas like Audrey Hepburn and Coco Chanel.
With the burst of interest in Pinterest (rhyming pun intended), we have to wonder. What role will Pinterest play this holiday season?
Will retailers encourage shoppers to “pin” gift ideas? Or will they use it to provide easy access to their holiday wishes?
Readers, what do you think? Will we be seeing some fun campaigns and tactics on Pinterest this holiday season?
Want to receive other predictions and best practices for the 2013 holiday season, check out our Holiday Connected Consumer Series (#HolidayCCS), which is kicking off next week!
Cashing In With Social Loyalty Programs
Loyalty programs, frequent buyer initiatives and punch cards have been used for decades to help retailers connect with consumers and drive incremental sales. But with the rise of mobile and social, the rules of customer loyalty are quickly changing.
More than 1 billion users now are on Facebook, while 500 million tap into Twitter and 49 million use Pinterest. Needless to say, social networks present a plethora of opportunities for retailers to drive engagement.
Check out this infographic, courtesy of Social Annex, which spotlights how social loyalty programs can shake up retail results.