220,000 Reasons To Love Belk’s 125 Days Of Prizes
By Sara Kowal, VP of Innovation, ePrize
When Southern retailer Belk, realized it was quickly approaching its 125th year anniversary, it knew it had to do something BIG.
As the nation’s largest family-owned and operated department store, Belk is notoriously known as a beloved brand throughout the South, and it saw its anniversary celebration as the perfect angle to drive customer engagement.
What could be better on a birthday than gifts? Lots and lots of gifts.
Belk decided that to celebrate its huge milestone, the company would come out with a multichannel campaign called the “125 Days of Prizes” sweepstakes. At ePrize, we work everyday with brands to implement mobile, social, and digital campaigns that help them better engage with their customers. We agreed with Belk that their anniversary was a perfect angle to thank customers for generations of loyalty.